Future Action Sports Division Busts Out of the Gate in September 2005
(September 6, 2005)
Future Snowboarding & Future Skateboarding Buyers Guide Debut on Newsstands; The Snowboarding Journal Now Published as Future Imprint
Brisbane and San Diego, CA – Future Network USA’s Action Sports Division is landing on snow and cement this fall with the fall dual premieres of Future Snowboarding and Future Skateboarding Buyers Guide magazines, while recently acquired The Snowboard Journal will publish its first issues under the Future imprimatur. The Snowboarding Journal’s Jason Ford is the division’s group publisher.
Launching September 20th and debuting at ASR in San Diego, Future Snowboarding targets passionate snowboarders, from the enthusiast who rides every season to the die-hard local who rides every weekday. The magazine pulled no punches by hiring the best editor-in-chief: Colin Whyte, well known for his writing over the last 12 years in nearly every top snowboarding publication, and has walked the walk by working in shops, fixing boards, assembling demo programs and riding pow. Three issues will be published in September 2005, November 2005 and January 2006 with a distribution of 100,000.
In an industry first, every issue of Future Snowboarding will have a fully-integrated cover-mounted DVD attached, packed with amazing video footage of how-to’s, behind the scenes, 2005 movie teasers, and special edits from the archives of Standard Films. Advertisers who have provided additional footage include Burton, Bonfire, Camp of Champions, Amped 3, Ramones, POW Gloves, Electric Eyewear, Freeboard and K5.
The Future Snowboarding web site (www.futuresnowboarding.com) will be in groundbreaking digital magazine format created by Norwegian company Magwerks. Magwerks is a unique and completely original technology platform which enables media companies to create interactive web sites based on the magazine format. Within these Magwerk sites, both editorial and advertising content can be embedded with music, video and live reader interaction devices. Future Snowboarding will be the first US magazine to use this technology.
Thinking big right from the start, the premiere issue will have…
• “Board Test 2006,” putting 90 boards through the most rigorous, unbiased test in the history of snowboarding, filling up 22 pages of non-stop evaluations...
• “13 Most Dangerous Mountain Roads”: If there’s a story that can save your life, it’s this one.
• “FSM’s Olympic Halfpipe Preview”: With the 2006 Olympics fast approaching, professional snowboarders are getting ready to compete for 16 coveted spots on the US team. FSM makes predictions no other magazine would dare attempt and picks the US team six months early.
Under the Future imprint, The Snowboarding Journal is a quarterly title that targets deeply committed lifelong snowboard enthusiasts. Its coffee-table format showcases world-class photography and captures the soul and spirit of snowboarding. The magazine will be published this winter in October 2005, December 2005, January 2006 and February 2006.
Future Skateboarding Buyers Guide, which is out now, is a product-obsessed publication with pages and pages of information and measurements on boards, wheels, trucks, shoes, bearings, longboards and slalom boards and collectibles, along with interview with today’s top pro’s. Like Futures other titles, this magazine has a cover DVD too, featuring interviews with Willy Santos and Kris Markovich, a tour through a real skate museum, 10 new tricks with Kristian Svitak, a how to do 360 flips from Pat Duffy, and Bucky Lasek shows how to do smith grinds.
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About Future
Future is the leading US publisher of cutting-edge games, computing, action sports and musician magazines, which sell in excess of 2.2 million copies per month. Future’s publications reach a young, active, affluent male audience and rank 12th among audited newsstand publishers in gross newsstand revenue. Its market-leading titles include Official Xbox Magazine, PSM: 100% Independent PlayStation 2 Magazine, PC Gamer, Maximum PC, Mobile, MacAddict, Scrapbook Answers, Future Snowboarding Magazine, Snowboard Journal, Snowboarding Trade News, Skateboard Trade News, Guitar World, Guitar One, Future Music, Guitar World Acoustic, Guitar World Bass and Guitar World Legends. Future also publishes Cheat Planet.com, the fourth largest games information destination online, as well Next Generation, the leading US game industry trade news website. Future is based in the San Francisco Bay Area, with offices in New York, Los Angeles and San Diego.
(www.futurenetworkusa.com)
About Future plc
Future plc was founded in the UK in 1985. Today, it publishes over 150 special-interest consumer magazines worldwide with strong portfolios in the computing, games, music, sports, automotive, crafts and leisure sectors. It is the fifth largest magazine publisher in the UK and last year was reported as being the fastest growing US magazine publisher at newsstand. Future employs 1,450 people in offices in the UK, US, Italy and France. Over 100 international editions of Future's magazines are also published under licence in 30 other countries across the world. The company is listed on the London Stock Exchange (symbol FUTR). For more information about Future plc visit www.futureplc.com.
