MacAddict Magazine To Become Mac|Life
December 31, 2006
South San Francisco, CA (December 31, 2006) — MacAddict, Future US Inc.’s leading independent magazine devoted to today’s passionate Mac users, will become Mac|Life beginning with the February 2007 issue on stands January 9th. The change is a result of the market’s evolution from a niche community of Mac “addicts” to one that includes all Apple technology users.
With the transition to Mac|Life, the magazine will be the sole publication to speak to larger audience of Apple users and whose mission, voice and aesthetics communicate and celebrate what Apple represents: breathtaking design and productivity in harmony with creativity. The redesigned Mac|Life offers more pages, larger size, and higher quality paper. Even the tag line -- “Create. Share. Enjoy.” -- has changed to make a direct statement of what the magazine’s content allows readers to do with their Mac products. In lieu of its traditional CD supplement, the disc’s applications and bonus content will be available online at www.maclife.com, going live in early January.
Written for both new and veteran users, Mac|Life will continue providing exclusive, authoritative information and advice for readers who want to get the most out of their Macs, iPods and third-party hardware, software and services. The magazine will also deliver informative feature articles showcasing the latest hardware and software, an expanded “how-to” section and candid reviews of the latest gear.
Leslie Ayers will join the staff as Editor in Chief, bringing 10 years of technology publishing experience from positions at PC Computing, Ziff-Davis Smart Business and Wired News. Energizing MacLife.com will be former MacAddict Editor in Chief Rik Myslewski, who moves into a new role as Mac|Life Media Producer. Rik will make the Web site the preferred online destination for Mac enthusiasts looking for news, buying advice, step-by-step how-to articles, blogs, podcasts, forums and more.
Mac|Life will be distributed through the country’s top newsstands including Barnes & Noble, Borders Books and at most major airports.
About Future
Future US is a leading publisher of cutting-edge special interest magazines and websites, which sell in excess of 2.3 million and reach more than 3.5 million unique visitors per month. Futures publications reach a young, active, affluent audience and rank 12th among audited newsstand publishers in gross newsstand revenue. Its market-leading print titles include Official Xbox Magazine, PSM: Independent PlayStation Magazine, PC Gamer, Maximum PC, Mac|Life, Pregnancy, Future Snowboarding Magazine, Snowboard Trade News, Guitar World, Guitar One, Revolver,, Guitar World Acoustic, Bass Guitar and Guitar World Legends. Future also publishes leading consumer websites GamesRadar (www.gamesradar.com) , Futuresnowboarding.com (www.futuresnowboarding.com) and Next Generation (www.next-gen.biz ), the highly-respected US game industry news source. Future is based in the San Francisco Bay Area, with offices in New York, Los Angeles and San Diego. (www.futureus.com).
