Pregnancy Magazine and The Bump Team Up On Newsstands
April 10, 2007
National and Local First-time Mom Magazines Partner for Regional Distribution Push
New York, NY- April 10, 2007 – Pregnancy Magazine, Future US, Inc.’s market-leading magazine for first-time moms, has announced a partnership with The Bump, the leading regional pregnancy living guide for savvy moms to-be and new mothers. The maternity duo will team up to polybag their summer and fall ’07 issues together, with distribution on newsstands in the Houston, Dallas and New York markets.
Combining the national editorial overlay of Pregnancy with the local expertise knowledge from The Bump, the end result is an exceptionally informative product, imparting readers with the ultimate newsstand package: the all-inclusive guide to all things maternity alongside leading regional information, such as the best maternity boutiques and baby gear stores in a reader’s area.
Aside from distribution avenues, the deal also encompasses advertising trade and circulation promotions. Pregnancy will run full-page ads in each local market guide published by The Bump in 2007, while The Bump will run three full-page ads in each Pregnancy issue. Circulation promotions will run in both titles.
“Pregnancy’s partnership with The Bump was a natural fit, “ said Andy Swanson, publisher of Pregnancy. “Both publications contain in-depth, relevant information for first-time moms prepping for birth. Our insight into national trends and topics combines perfectly with The Bump’s great local market coverage. Our readers will reap the benefits.”
“The Bump and Pregnancy Magazine make a great team,” said Kara Forney, publisher of The Bump. “Our partnership will give the reader a complete picture of the maternity and baby scene on a national and local level. Not only will soon-to-be moms discover the latest and greatest trends and products, they will also know where to go in their local area to get them.”
About Pregnancy Magazine
Pregnancy is Future US, Inc.’s leading magazine for first-time moms. Friendly, information-rich, and service-oriented, Pregnancy is the trusted resource for the modern expectant mother. From fashion and beauty tips to advice for working women, each issue of Pregnancy is packed with expert advice and information and real women's stories on all the aspects of pregnancy important to the contemporary woman. Every month Pregnancy reaches a guaranteed rate base of 205,000 25 - 40 year old readers. As the leading pregnancy magazine, Pregnancy delivers the latest, most relevant information and is the most trusted pregnancy magazine on newsstands.
About The Bump
Through their upscale and informative local resource guides, as well as online at www.TheBump.com, The Bump provides the most comprehensive snapshot of today’s local maternity and baby scene. The Bump guides reach a collective audience of 360,000 expectant moms through their trusted OB office, and currently publishes guides in Atlanta, Dallas, Denver, Houston, Los Angeles, Orange County, New York, Phoenix, Portland, San Diego and Seattle. For more information contact Staci Torgeson, Orca Communications Unlimited at staci@orcacommunications.com or 858-458-4286.
About Future
Future US is a leading publisher of cutting-edge special interest magazines and websites, which sell in excess of 2.3 million and reach more than 3.5 million unique visitors per month. Futures publications reach a young, active, affluent audience and rank 12th among audited newsstand publishers in gross newsstand revenue. Its market-leading print titles include Official Xbox Magazine, PSM: Independent PlayStation Magazine, PC Gamer, Maximum PC, Mac|Life, Pregnancy, Future Snowboarding Magazine, Snowboard Trade News, Guitar World, Guitar One, Revolver, Guitar World Acoustic, Bass Guitar and Guitar World Legends. Future also publishes leading consumer websites GamesRadar (www.gamesradar.com) , Futuresnowboarding.com (www.futuresnowboarding.com) and Next Generation (www.next-gen.biz ), the highly-respected US game industry news source. Future is based in the San Francisco Bay Area, with offices in New York, Los Angeles and San Diego. (www.futureus.com).
